Dr. Randa Zalman
Personal Profile
Dr. Randa Zalman is a seasoned marketing strategy consultant based in Omaha, Nebraska, with a robust educational background. Her extensive professional experience spans strategic marketing, brand development, and digital media management, making her a sought-after expert in the financial services industry. As the President and CEO of IMI Advisors, she has spearheaded innovative educational programs and business-building initiatives for industry professionals, further solidifying her expertise and leadership.
Throughout her career, Dr. Zalman has held pivotal roles such as Chief Strategy Officer and eMarketing Director, where she led comprehensive marketing and public relations campaigns. Her contributions include drafting national social media regulations for the insurance industry and consulting for high-profile clients on social media strategies. Dr. Zalman’s commitment to education is evident through her faculty position at Bellevue University.
Her accolades, including being named the Advertising Professional of the Year by the American Advertising Federation and Marketer of the Year by the American Marketing Association in Omaha, underscore her significant impact and credibility in the marketing field​.
Education
2020-2023
Saint Leo University
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Doctorate of Business Administration
Dr. Zalman completed her Doctorate of Business Administration at St. Leo University. This advanced degree provideds her with in-depth knowledge of business strategies, organizational behavior, and leadership principles, which are crucial for her role as a strategic marketing consultant. Her doctoral research focused on applying practical human behavioral characteristics to business management in the financial services sector, reinforcing her expertise and thought leadership in the industry.
2003-2005
University of Nebraska at Omaha
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Masters of Communication Studies
Dr. Zalman earned her Master’s in Communications Studies from the University of Nebraska at Omaha. This program equipped her with advanced skills in strategic communication, public relations, and media management, foundational for her extensive experience in marketing and public relations, particularly in the financial services sector.
1997-2001
University of Nebraska - Lincoln
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Bachelors, Communication Studies and Advertising
Dr. Zalman holds a Bachelor’s degree from the University of Nebraska-Lincoln. This undergraduate education provided her with a solid grounding in communication theories, marketing principles, and business strategies, essential for her successful career in strategic marketing and consultancy, enhancing her ability to devise innovative marketing solutions for financial services clients.